Monday, September 27, 2010
Lady Gaga and Giorgio Armani: A Relationship Worth Millions
Since revolutionizing wardrobes 30 years ago, fashion experts haven't looked to Armani for new trends in quite some time. The daughters of women who wore Armani at his height in the 80's are now wearing younger designers such as Marc Jacobs and Alexander Wang. I am interested to see if the Emporio Armani women's fashion show, that is scheduled for next week, will be inspired by Lady Gaga just like his men's fashion show was last spring. Armani is still a staple for men's suits, however designers like Chanel and Dior have surpassed him when it comes to gowns.
Thanks to Lady Gaga's social networking influence such as Facebook and Twitter she has been able to help the company think younger. Roberta Armani, Giorgio Armani's niece and manager of VIP relations states that "A huge company like Giorgio Armani has the duty to always be alert to trends and what appeals to young people," she said in an interview to the Wall Street Journal.
Despite their half-century age difference, Lady Gaga and Giorgio Armani have a lot in common, which includes Gaga's Italian heritage (the music sensation's real name is Stafani Germanotta). Armani has designed an entire wardrobe for Lady Gaga since their first collaboration in January at the Grammys, including for her appearance on American Idol and her "Monster Ball" concert tour. Roberta Armani states that the two have the perfect combination, "Gaga is so avant-garde and [Giorgio Armani] is so timeless that they meet."